B2B lead generation for Galway businesses.
We are based in Limerick, which puts Galway about an hour up the road. Close enough to meet properly, far enough that we are not pretending to be a Galway firm.
Straight about where we are
Poloswiss is a Limerick company. We work with businesses in Galway and across Connacht, and we will happily drive up for a session, but we are not going to put a Galway address on a website and hope nobody checks.
We mention it because the opposite is common in this market, and because if proximity is the thing that matters most to you then you should know exactly what you are getting. What we offer instead is that we understand the west of Ireland as a place to sell, which is a different and more useful kind of local.
The Galway market is denser than it looks
Galway carries one of the densest medical device clusters in Europe for a city its size, and that shapes everything about how outbound has to be run there.
Buying groups are large, procurement is formal, and quality and regulatory people carry a veto that sales teams routinely forget to sell to. A sequence aimed only at a commercial contact will get polite interest and then die quietly in a process nobody told you about. Mapping the full buying group before the first send is not optional in this sector, it is the whole job.
Around that sits a real technology and software base, a lot of it grown out of the university and ATU, plus marine, engineering and a professional services layer serving all of it. These are very different sales motions. A spinout with eleven people and a device manufacturer with eleven hundred do not respond to the same email, and treating them as one list is the most common mistake we see.
What we would do first
For most Galway companies the first piece of work is not sending anything. It is deciding who the buyer actually is, at which company sizes you genuinely win, and what you can say that a competitor could not put on their own website.
That usually takes a fortnight and it is the difference between a campaign that produces meetings and one that produces open rates. Only after that do we build lists, warm sending infrastructure and put anything live.
If it turns out the constraint is your offer or your pricing rather than your pipeline, we will say so. We are a business development company rather than a marketing agency, and selling you a campaign that cannot work is a bad way to get a referral.
How we fill your Galway pipeline
Outbound email
Per-persona sequences, which matters more in Galway than most places because the buying groups are large and mixed.
LinkedIn outreach
Strong in the medtech and tech clusters, where people move between local employers and the network is unusually tight.
Referral and partner programmes
Business in the west runs on relationships. We systemise that so introductions arrive by design rather than by luck.
Pipeline reporting
You see cost per meeting and what is actually moving, not a monthly slide showing emails sent.
Around Galway
We work with businesses across Galway and the surrounding area. Wherever you are, the approach is the same: understand your numbers, pick the channel with the fastest feedback loop, and build from there.
Proof over promises
See how we work in practice in our case studies, or read our guide to ending referral dependency.
Frequently Asked Questions
Worth an hour of your time?
Book a discovery call. We will map your buying group and size the addressable market in Galway and beyond, whether or not it turns into work.